In the year of 1971, in the United States of America a man by the name of Saul Katz along with his son by the name of Bruce Katz were in business partnership as family members as they sold shoes out of the trunk of their car. These men were the first in history to ever combine materials that were advanced along with technology in the production of casual footwear that was called Rockport. Eventually they partnershipped with the Adidas company.

When the Olympic Games occurred in Munich Germany in the year of 1972, it seemed that the whole world had their eyes perched on Germany. Right on time for the event, the Adidas company had presented a logo that was new and that was here to stay. It was the Trefoil. This was to symbolise performance. But today the Adidas Originals collection represents lifestyle and street. Times do change, but the trefoil quality is something that will not disappear.

From the years of 1972 to 1978, the Adidas company was reaching the world from Herzogenaurach, Germany with the Three Stripes expanding to take on making stuff for more and more sports throughout the years. This showed that an increased number of athletes in various sports sectors had placed their absolute trust and confidence in the Adidas Company to be able to make the best products to make them perform at their peek best as athletes. The world’s best football players such as those from the Argentininean national team, the outdoor icon Reihold Messner who climbed mountains in Adidas shoes, gymnast Nadia Comaneci who got a perfect score and many other athletes trusted Adidas completely.

In the year of 1978, Adi Dassler parted this world on the date of Semptember 6 just barely missing his seventy eighth birthday. He left behind a very prosperous and flourishing business to his son, Horst, who took over and continued to master his ability in the modern world of sports marketing.

The Adidas company embraced the reality that three is not a crowd. With three employees, the foundation could be laid for Gary Adams and two colleagues to be able to make metalwoods that were tailored in order to make players better at their company based in California. The company was called Taylormade.

Reebok was doing well and women around the world were working out in their footwear. Gin Miller became the face to represent Step Reebok. In 1989, the Pump hit the markets and thus resulted in Reebok becoming a household name in various categories.

During the years of the 1980’s, it was true that not as much was known about computers as today; and certainly computers were not a part of footwear until the Adidas company made it so when they added it to their footwear,which is known today as miCoach to provide good performance statistics for serious and very competitive athletes who want to achieve their very best.

In the year of 1987, there was the unexpected death of Horst Drassler and there were many other complications, which meant the family business was near bankruptcy in 1992. But somehow the Adidas company would be on the comeback.

In 1993, the new CEO of the Adidas company took on the challenge of getting the company to where it should go with his partner Christian Tourres. The company became very market driven and the Adidas slogan that was chosen as a new thing for their ads was loved by the public, which said, “We knew then, we know now.”

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Continued Growth

While the Adidas company continued to grow, there were two British brothers who were many miles away from Herzogenaurach by the names of Joe Foster and Jeff Foster, who set out to give their grandfather’s shoe company that was named J. W. Foster and Sons a completely new name. Yes, that business that had been founded way back in the year of 1895 was changed in name to Reebok. This bit of information is essential to other parts of the story here that will be addressed later.

There is much power in a name. The name Kaiser was very significant, because it was the name of a new tracksuit that was produced by the Adidas company in the year of 1967. The Kaiser tracksuit made its debut and became the first item of apparel that was produced for the Adidas company that opened a whole new line of business and wealth for a company that at the time had only been notorious for the type of footwear that it produced.

The Adidas Company had to continue to gain, build and maintain the trust of the world’s athletes over the decades. The Adidas company achieved this by making innovative products that helped athletes to perform their best. The founder’s success was that he, Adi Dassler, added a special additional personal ingredient, which was the fact that he met with athletes to discuss with them what they wanted. He even invited some of them as visitors to Herzogenaurach.

He listed to them very carefully regarding all that they said and was mindful to always be observing what could be improved or even newly created to meet their various needs to help them perform their best in the most excellent and comfortable way possible. The best of the athletic world had learned to trust the Adidas company and its founder right from the beginning. That would not have any change within the decades to yet come. The athletes would have cause to yet trust the Adidas company.

The Adidas company had been successful in making footwear that was worn by gold medal winners and its apparel had been worn by record breakers. Now the company had the desire to make something to kick. It was completed in 1970. The Adidas company thus managed to yet conquer another branch of the sporting goods industry with the deliverance of their official ball that was called Telsar in honor of the FIFA World Cup in the year of 1970. The design of the ball was for the purpose of being able to improve the visibility of the ball on black and white television. This proved to be the commencement of a great partnership with the Adidas company being the provider of the official match ball for every FIFA World Cup series thereafter.


The Adidas Company is said to have started in a wash room actually and since then has gone on to conquer the world, so to speak. In between the time of the beginning of the company until now, this business has had some highs and great successes in achieving their goals, while at other times they have known what it means to face some struggles in their attempts to achieve their goals that they had set out for themselves. As they anticipate the future, they are fully aware of where they have come from. So now this article provides a more in depth look into the history of the Adidas company.

adidas 2 The early years of the company are considered to be that time frame from the year of 1900 to the year of 1949. Their story has a beginning, which started in the small town of Bavaria in the nation of Germany. The first steps for this company were developed in Adi Dassler’s mother’s wash kitchen. Eventually Adi Dassler registered his company with the name of Gebruder Dassler Schuhfabrik in the early year of 1924 with the center of his purpose being to provide athletes with the best possible equipment that they needed for their sports to be able to play well and even to win. Two athletes won gold medals as users of his equipment. Lina Radke won a gold medal in Amserdam in the year of 1928 and Jesse Owens followed behind by winning another gold medal in the year of 1936 in Berlin. These were great rewards for the Adidas company to show that their equipment was of great quality and stood up to the tasks that the athletes put the equipment through. Yes, these were milestones to be proud of for the Adidas company. But this was only the commencement of the company’s achievements.

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It was in the year of 1949 that the founding father of the Adidas company, Adi Dassler, set to work at starting all over again with a group of forty seven employees under his management. He registered his company as the Adi Dassler Adidas Sportschuhfabrik when he was forty nine years of age. It occurred on the same day that he decided to register a shoe, which included the registration ofthe Adidas Three Stripes, which were soon to become very famous. There were humble beginnings for the company, which he set up the second time in Herzogenaurach. There was a global success story arising on the horizon for the Adidas company, which would take place because of the intervention of a miracle.

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In the year of 1954, no one thought that studs that were screwed in on the bottoms of lightweight football boots would help to rewrite history. It happened that when the national football team of the Germanswas facing off with the unbeatable national football team of the Hungarians during the World Cup final, they really had won so much more than just a grand trophy. Their remarkable victory would be announced all over the world yet for many future decades. This resulted in the Adidas brand and its founder becoming a household name on the tongues of those involved in football pitches everywhere.