In the year of 1971, in the United States of America a man by the name of Saul Katz along with his son by the name of Bruce Katz were in business partnership as family members as they sold shoes out of the trunk of their car. These men were the first in history to ever combine materials that were advanced along with technology in the production of casual footwear that was called Rockport. Eventually they partnershipped with the Adidas company.
When the Olympic Games occurred in Munich Germany in the year of 1972, it seemed that the whole world had their eyes perched on Germany. Right on time for the event, the Adidas company had presented a logo that was new and that was here to stay. It was the Trefoil. This was to symbolise performance. But today the Adidas Originals collection represents lifestyle and street. Times do change, but the trefoil quality is something that will not disappear.
From the years of 1972 to 1978, the Adidas company was reaching the world from Herzogenaurach, Germany with the Three Stripes expanding to take on making stuff for more and more sports throughout the years. This showed that an increased number of athletes in various sports sectors had placed their absolute trust and confidence in the Adidas Company to be able to make the best products to make them perform at their peek best as athletes. The world’s best football players such as those from the Argentininean national team, the outdoor icon Reihold Messner who climbed mountains in Adidas shoes, gymnast Nadia Comaneci who got a perfect score and many other athletes trusted Adidas completely.
In the year of 1978, Adi Dassler parted this world on the date of Semptember 6 just barely missing his seventy eighth birthday. He left behind a very prosperous and flourishing business to his son, Horst, who took over and continued to master his ability in the modern world of sports marketing.
The Adidas company embraced the reality that three is not a crowd. With three employees, the foundation could be laid for Gary Adams and two colleagues to be able to make metalwoods that were tailored in order to make players better at their company based in California. The company was called Taylormade.
Reebok was doing well and women around the world were working out in their footwear. Gin Miller became the face to represent Step Reebok. In 1989, the Pump hit the markets and thus resulted in Reebok becoming a household name in various categories.
During the years of the 1980’s, it was true that not as much was known about computers as today; and certainly computers were not a part of footwear until the Adidas company made it so when they added it to their footwear,which is known today as miCoach to provide good performance statistics for serious and very competitive athletes who want to achieve their very best.
In the year of 1987, there was the unexpected death of Horst Drassler and there were many other complications, which meant the family business was near bankruptcy in 1992. But somehow the Adidas company would be on the comeback.
In 1993, the new CEO of the Adidas company took on the challenge of getting the company to where it should go with his partner Christian Tourres. The company became very market driven and the Adidas slogan that was chosen as a new thing for their ads was loved by the public, which said, “We knew then, we know now.”
Sponsored by Los Angeles Home Safety Inspection.